The objective of brand management is to create a loyal customer.īrand management also includes measurement, measurement process, brand concept and brand positioning. For example, in religious brands people relates to Jesus, company aims to make its website more efficient, etc.

Brand management involves all processes of achieving brand purpose.

Brand management is also a very important activity in the life of a brand. When customers are brand believers, it will increase the demand for the brand. In other words, the brand manager/founder has to care about the customers and not only all the economic interests.īrand creation is the process of defining brand purpose and values used to develop the brand personality. The marketer needs to do certain actions that turn the buyers into the brand believers. To create this trust, a brand representative must be really effective and trustworthy. As mentioned in the previous section brand can be viewed as the storehouse of trust. Fifty to 80 percent of the market share can be gained by improving the brand image. Besides the ones described earlier, you can also use brand to increase sales, reduce costs and increase productivity. There are many ways to transform the brand. On the other hand, the Juicy Salada fruit brand is inactive and no longer attempt to be in the retail business. For example, the McDonald’s brand is active and maintains a relationshipwith its customers. They only exist for the sake of existence. They try to convince the customer, while inactive brands do not attempt to promote their brand. The difference is that active brands just keep pushing and pushing. On the opposite side of the spectrum are inactive brands. Marvel Spider-Man Game Download For Android PPSSPP _EXCLUSIVE_

Download marvel spider man ppsspp